Ultrahaptics, the mid-air haptic feedback technology company, today announced the appointment of Anders Hakfelt as global VP Product and Marketing. Anders brings to the team more than 20 years’ experience in strategy, marketing and innovation. Over the past 7 years Anders has been at the forefront of digital innovation and customer experience transformation, creating and delivering new propositions for a wide range of blue chip clients.

Anders joins Ultrahaptics from Accenture, where he was a Director and member of the management team in their Digital Design & Innovation company (Fjord) in London.

Prior to Accenture, Anders was head of Strategic Business Development, EMEA, for frog Design, the global design and strategy firm. He has also worked in commercial and strategic roles in a variety of companies, from automotive and gaming to tech startups and strategy consulting. Anders has also been a business mentor for the Prince’s Trust.

Of his new appointment with Ultrahaptics, Anders says: “I’m very excited to be joining Ultrahaptics at this pivotal time. The demand for immersive experiences is growing exponentially with the emergence of Augmented Reality and Virtual Reality applications, and Ultrahaptics brings unique technologies and capabilities to this domain. Our ambition is to make haptics a ubiquitous part of future customer experiences and I’m delighted to be part of it”.

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