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Hama, a German Electronic Manufacturing Firm, Enters the Indian Market

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Hama, the German brand and world’s leading manufacturer of electronic accessories specializing in various categories including gaming, computers, mobility, photo, video, audio, and multimedia, has expanded its footprint to India. The brand with a legacy of over 99 years has entered the Indian market by making strategic tie-ups with the leading distributors and retailers/e-tailers in the country.

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The company, which has a turnover of more than $550 million euros, entered India earlier this year and plans to launch over 300 products with the promise of premium German quality at an affordable price and offering product warranties that range from 1 to 30 years on the simplest accessories. With over 18,000 products, Hama offers a very diverse range; hence, they are regarded as the epitome of ideal accessories. Hama turns simple accessories into a product experience. Hama is omnipresent in over 70 countries across the world.

Hama prioritizes quality, impeccable service, and price. The company intends to cater to the social media savvy generation by offering premium quality accessories including gaming mice and headphones, multiport hubs, multi-device wireless mice, mobile accessories including Apple-certified accessories for iPhones and iPads, HDMI cables, binoculars, camera trolley bags, and tripods.

Priyam G. Agrawal, Country Head, Hama, commented, “Hama has been all about offering the best German quality products at budget-friendly rates. Soon, we will be celebrating 100 years in the electronics accessories business, and there is no better way to bring in our celebrations than by launching in India. It gives me so much pride to note that no other electronics accessory business can make it this far and still not compromise on quality.”

Hama has signed in with some of the best distribution companies in India, such as Supertron Electronics Pvt. Ltd., Creatvie Newtech Ltd and Limonics Distribution for pan-India distribution. Additionally, Hama also has stitched partnerships with e-tailers like Amazon and retailers such as Croma and Apple Premium Resellers like Maple to reach out to millions of users across India.

“Hama is dedicated to serving the Indian consumer with the same determination, diligence, and service that it has been providing to the German and European markets for more than 99 years now,” added Agrawal.

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