Cements its position at the top for the seventh consecutive year
Epson, a world leader in digital imaging and printing solutions announced that it has retained its No. 1 position in the Indian Projector market for FY2021*. According to the latest data published by FutureSource Consulting, Epson had a market share of 25.46% for the period. FutureSource Market Insight Report is accepted as the worldwide projector industry standard.
The projector industry faced tough market conditions brought on by Covid, with supply and demand both affected. Epson however continued to leadacrossboth B2B and B2C segments.According to the report, Epson sold 36,625 projectors out of the overall 143,858 sold in India in FY21, reinforcing its position as the country’s No. 1 projector brand. Due to the prevailing conditions, education and corporate sales saw a significant decline. However, the demand for projectors for home entertainment increased significantly.
FutureSource Consulting, market specialists in visual displays, confirmed that Epson has also been the worldwide market leader for 21 straight years, from calendar year 2001 onwards, with a worldwide market share of 44.1% in the calendar year 2021.
Commenting on the announcement, Mr. Harish A K, Senior General Manager – Visual Products, Epson India, “We are delighted to retain the No.1 position in the Indian projector market for FY2021. This is our seventh year of leadership in the projector market and is testimony to the faith and trust consumers have in the brand. Epson is constantly refining its projection technologies and has been creating outstanding visual experiences for both business and home consumers. The growing demand for projectors for home entertainment last year was extremely encouraging, and with Covid abating the demand in the educationand corporate segment has picked up too. We expect FY2022 to be a very good year for sales.”
Epson attributes its success to its proprietary 3LCD technology which delivers vibrant and true-to-life images with up to 3 times higher colour brightnessand a higher colour gamut. Coupled with high-quality performance, innovative features and technology advancements, Epson’s most recent projectors elevate the user experience with 3LCD Reflective Laser technology and 4K for state-of-the-art home theatre projectors.