Alliance Memory today announced the appointment of Didier Boursier as the company’s first regional sales manager for France. Reporting to Sue Macedo, Alliance Memory’s EMEA managing director, Mr. Boursier will drive revenue growth in France by building the company’s direct OEM business and driving design wins at key accounts.

Currently, Alliance Memory has its highest market share in Europe, and actively supports over 500 customers in the French memory market. The company has become a strong and recognized leader by supporting customers with a reliable supply of memory chips, despite the worldwide shortage of DRAMs, and by providing solutions that involve minimal die changes.

A business and sales development professional with more than 25 years of experience in the microelectronics industry, Mr. Boursier has relationships with over 7,000 contacts in France and throughout Europe. Previously, he has worked for semiconductor manufacturers such as SIPCUBE, Centillium Communications, Marvell, and Lattice Semiconductor.

“Didier is incredibly well-connected in France and throughout Continental Europe, and his experience spans both the chip supplier and channel partner sides of the business,” Ms. Macedo said. “We couldn’t ask for someone better suited to carry out Alliance Memory’s goals of increased design wins and OEM penetration on the one hand, and strengthening relations with our key partners — including Future Electronics, Rutronik Electronics, Avnet EMEA, Digi-Key, and Mouser — on the other.”

“Alliance Memory offers a totally unique value proposition for customers in France and beyond who need an absolutely reliable source of critical memory components,” Mr. Boursier said. “I’ve come to know this company and its capabilities very well, and I am excited to now devote myself full time to growing Alliance Memory’s business in the French market and beyond.”

Mr. Boursier is based in Brittany in Western France and can be reached at Didier[at]alliancememory.com.