Recently Tata Motors have announced that they will be putting forward new affordable trucks in the market under the brand ” Signa”. this leader of commercial market has said to roll out these trucks in upcoming six months so as to strengthen their position and regain their lost market share. The Signa range will be priced 5-7% higher than its existing ones as said by the officials. As of now these vehicles will be fully set to meet all new future regulations and will be removing the old ones. This will be equipped with a new style cabin, strong suspensions, chassis and fuel efficient .
Tata motors officials claimed ” While putting up to the mark of providing industry leading products this will be in public interest which is on schedule. This new product is to accelerate and update the market share holding “. As they have experienced a fall of 10% in their shares last few years. Therefor for this fiscal year, the company has aimed for 23% growth in sales volume.