According to ResearchIntelo, the Global IoT Electronic Shopping Cart market size was valued at $1.2 billion in 2024 and is projected to reach $7.8 billion by 2033, expanding at a CAGR of 23.5% during the forecast period of 2025–2033. A primary factor propelling this remarkable growth is the increasing adoption of automation and smart retail solutions by retailers worldwide, as they strive to enhance customer experience, reduce operational costs, and streamline in-store operations. The integration of IoT technologies into electronic shopping carts not only transforms the traditional shopping experience but also provides retailers with invaluable data insights and analytics, encouraging further market expansion.

The Internet of Things (IoT) has reached the supermarket aisle. IoT electronic shopping carts shopping carts equipped with sensors, connectivity, displays, and computing are transforming the in-store customer experience and retail operations. These smart carts improve navigation, enable personalized promotions, and collect real-time analytics, helping retailers bridge the gap between online convenience and in-store immediacy.

Drivers of Growth

Rising Demand for Omnichannel Experiences

Consumers expect the same convenience and personalization in physical stores that they find online. Smart carts support omnichannel retail by integrating shopping lists, loyalty programs, and real-time stock information helping consumers find items faster and discover relevant promotions.

Improved In-Store Analytics

Traditional retail analytics relied on point-of-sale data and CCTV. Smart carts provide highly granular, anonymized data on aisle-by-aisle movement, stop durations, and item interactions. This level of insight enables more effective store layouts, targeted promotions, and staffing decisions.

Labor Efficiency and Loss Prevention

With labor shortages in retail, automation becomes essential. Smart carts can guide shoppers, reduce the need for staff assistance, and support frictionless checkout. Features like anti-theft alerts and automatic item recognition also mitigate shrinkage.

Challenges and Barriers

Privacy and Data Security

Collecting granular in-store behavior raises privacy concerns. Retailers must anonymize data, secure transmissions, and give shoppers transparent opt-in choices to maintain trust and comply with regulations.

Integration with Legacy Systems

Implementing smart carts requires integration with existing inventory, POS, and loyalty systems. Integration complexity and costs can be a deterrent for smaller retailers.

Hardware Durability and Maintenance

Carts operate in harsh environments spills, collisions, and heavy usage. Durable hardware design and efficient maintenance workflows are critical to total cost of ownership.

Future Outlook

The market is likely to evolve toward lighter, app-centric experiences that reduce hardware costs while preserving core capabilities. Advances in computer vision and low-cost sensors will improve item recognition, and broader adoption of 5G and private LTE in stores will enhance responsiveness. Moreover, as privacy-preserving techniques like federated analytics mature, retailers will gain insights without compromising customer trust.

Competitive Landscape

Prominent companies operating in the market are:

• Caper Inc.
• Amazon Dash Cart (Amazon.com, Inc.)
• Veeve Inc.
• Tracxpoint LLC
• Focal Systems Inc.
• Imagr Ltd.
• WalkOut Ltd.
• Aifi Inc.
• Cust2Mate (A2Z Smart Technologies Corp.)
• Shopic Ltd.
• Grabango Co.

Source: https://researchintelo.com/report/iot-electronic-shopping-cart-market